Today, the edibles game has completely changed. Legalization in more states and technological advances paved the way for the introduction of a huge variety of C-infused edibles. There are now C-infused lattes and sodas, and even a C-brewed beer. Now, consumers can choose not only in which form they want to ingest their herb, but also its strain, strength and flavor. Consumers express their need to enjoy the consumption experience itself and not just the resulting effects.
If you have decided to enter the edibles market, know that there are so many things to consider – from finding the perfectly tasty yet potent recipe to dosing, labeling and packaging.
Choosing the right packaging for your herb-infused edibles is the best way to stay compliant and differentiate your product in a soon-to-be saturated market. How do you select the right edibles packaging? Read on and find out.
When selecting packaging for edibles like herb-infused brownies, gummies, candies, pastries, chips, chocolate bars, powdered drinks, tea, and syrups, it is important that you choose a container with the following features:
- Moisture, heat and light protection: Preserve the freshness of your goods and extend its shelf life by keeping your products stored in a container with controlled humidity. Incorrect humidity, temperature and air flow can cause molds and mildew to grow which can make your product unsafe for consumption.
- Smell-proof structure: For discreet
storage and transport, go for smell-proof containers.
- Protective sealing: Examples are
resealable zippers, tear strips, and child-resistant closures. How you close or
seal the packaging plays a vital role in ensuring that your product is fresh,
potent, of good quality, and fit for legal sales.
- Exterior finish: Edibles packaging can have an opaque matte or
gloss finish or a clear, transparent finish. Note, however, that certain states
require packaging to be opaque for the product not to attract unwanted
- Attractive design configuration: Your packaging must be compliant, yes; but it doesn’t have to be boring. No point in keeping it compliant to be fit for sale if no one will really be interested to even look at it. Your packaging must still look attractive and enticing to your market.
It is crucial that you get a packaging that does not only have the necessary protective features but also has a design that draws the consumer’s eye. How do you make a compliant edibles packaging more decorative and appealing? Use foil stamping, tactile effects, see-through windows, color combinations, and themes in expressing the effects of the product, the cultural origin of the brand, and/or the quality of the product.
Fortunately, there are many forms of ready-made, basic packaging available today so you can focus your effort in coming up with a striking logo, graphics, and custom labeling that can help your products dive off the shelf.
What are the types of edibles packaging available today?
Glass Containers. Glass is non-reactive making them perfect for sensitive products like herb-infused edibles. With glass, you are assured that all the chemicals and flavors that make your edibles potent and yummy stay right there in your product. Definitely no rubber or plastic-processing chemicals that could leach out to your goods and affect its quality. Another good thing about glass containers is that they’re clear making them ideal for displaying edibles. Just imagine how tempting your huge herb-infused cookies will look in a large glass cookie jar.
Tin Containers. For sure you’ve seen regular pastilles in small tin containers and the usual tea powder in tin cylinders. Tin containers make for modern and chic-looking containers for C-edibles like candies and chocolates. Tin containers are lightweight, eco-friendly, and can easily be sealed with shrink plastic for added protection. Metal containers also provide enough room for labeling.
Plastic Containers. This type of edibles container offer the best variety in terms of shape, size, and color. There are plastic vials useful for storing pastilles, gummies or candies. There are lightweight plastic jars in all colors of the rainbow that can be used to store and sort different edibles. Plastic containers are preferred by most consumers because they’re more affordable, durable, portable and can easily be capped with child-resistant closures.
Paper Packaging. Crisp, white boxes make for a clean and simple packaging for a true celestial pleasure, e.g. C-infused chocolates. Sleek, black, square boxes also make great packaging for artisanal chocolates. There are also Kraft paper bags that give edibles a more organic, natural, eco-friendly look. Kraft packaging is perfect for that cool, small business, DIY packaging. Want something outside the box? Pick paper or coin envelopes to store lozenges or hard chocolates. This small paper packaging gives you better control of dosage in each packet.
Foil Bags. Give extra protection to that delicate scent and flavor by using foil-lined packaging. Foil bags have long been used to store herbal products like tea leaves. There are different kinds and sizes of foil bags including flat bags, standing pouches with gusset, and resealable foil bags.
Mylar Bags. For long-term storage, the use of Mylar bags is the way to go. They make edibles storage simple, easy, and efficient. Mylar, although light and thin, is very strong and durable (that’s why balloons and solar filters are made from Mylar). Fill Mylar bags full and then seal without worrying that it might rip due to weight. Once sealed, opaque Mylar bags can keep products away from oxygen, moisture and light exposure. Mylar bags are available in many sizes and thickness.
You worked hard to craft the best edibles so work equally hard to find the right packaging to wrap up your goodies. Take advantage of the edibles’ growing appeal and package those mouthwatering creations in compliant packaging with design that packs a punch.
A little warning, though: now that the edibles industry is booming, expect that controversies will arise. It is important to stay on your toes and keep up with the rules and regulations regarding the manufacture and sale of herb-infused edibles.